VP of Political Influencer Marketing

Job description

What We’re Looking For:

An experienced professional who is inspired by the idea of driving innovative communication programs for sane Republican politicians, political operatives, and the world that surrounds them. 

The VP of Political Influencer Marketing will manage a team of Account Managers and support the success of full-cycle client campaigns and insights projects. The right person has diverse experience in a variety of industries including politics, communications/influencer marketing, and research & insights.

To succeed in this role, you will be comfortable working cross-department members of executive teams to strategize and design campaign solutions for Republican political clients. You must be incredibly organized, strategic, self driven, love to think outside of the box, a political messaging savant, and an exceptional leader as well as team member. 

Job Specifications/Qualifications

  • An experienced professional with 6-10 years in social media/ influencer marketing and, a huge plus if you’ve worked in political campaigns
  • Minimum of 3 years in team and client management positions with a proven track record of designing and executing effective influencer marketing campaigns 
  • Skilled at building strategic and creative pitches that attract diverse clients and communicate complex concepts/models 
  • Politically sharp; able to understand the needs and motivations of voters and the Republican party and conceptualize campaign ideas and messaging quickly
  • Demonstrated analytical and strategic thinking, and strong diplomatic skills
  • Seasoned judgment, able to justify recommendations, and be responsive, clear and firm with partners
  • Deep knowledge and understanding of creator economy, social media ecosystems, online community platforms and behaviors
  • Outstanding written and verbal communication skills that connects with diverse audiences, including high-level executives, politicians, political operatives, and influencers across multiple genres
  • A Google Suite + Microsoft Office Pro (Powerpoint, G-Docs, G-Slides, G-Sheets, etc.) 
  • Excellent organizational skills with the ability to thrive in a fast-paced environment with tight deadlines
  • Able to maintain a high level of enthusiasm, flexibility, and assume high accountability for all areas of responsibility
  • Actively works to stay current on news in the US and world, from policy and politicians, to social media trends 
  • Is passionate about preserving Democracy and is civically engaged
  • A willingness to “roll up your sleeves” and support junior staff if needed

Bonus Points

  • A record of proposal wins
  • Oversee campaigns end-to-end where there were potential client conflicts
  • A sense of humor 
  • Foreign language proficiency
  • Experience in Republican/Conservative politics
  • Design experience (Canva counts!)

Duties & Responsibilities

  • Work closely with our Strategic Partnerships team, executives and partners to design strategic influencer campaigns that help us win new accounts and/or secure returning clients
  • Develop and lead influencer strategies to enhance conservative campaigns and drive voter action
  • Lead client management from strategic planning, creative ideation, campaign design + delivery to presentation of final metrics reports and recommendations
  • Oversee and lead team of Account Managers and support day-to-day communication, negotiation, and collaboration with influences to meet campaign objectives and timeline
  • Maintain relationships with political campaign teams, leaders, and other key stakeholders for the Republican party
  • Responsible for the quality control of campaign/program deliverables and ensuring KPIs are met on time and on budget 
  • Responsible for compiling portions of presentations, departmental POVs, agency materials and influencer communications 
  • Responsible for working with Switchgrass Data Team to collect, analyze and aggregate program reporting to clients; making recommendations and optimizations based on insights
  • Throughout program management, adhere to established workflow and processes, and ensure true integration from planning to reporting
  • Collaborate cross-department to innovate and elevate agency processes
  • Implement research and insights methods (surveys, focus groups, panels, etc.) for client insights projects
  • Research and become an expert in candidates, issues, and messaging for each potential/active project
  • Develop and execute risk mitigation strategies

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